Three Stories Of Life: Rhetorical Analysis Of Steve Jobs’ Commencement Speech

Steve Jobs gave his commencement speech to Stanford University on June 12, 2005. To help the 2005 graduating class, he addressed three main stories about his life: love, loss, and love. His famous quote “Stay hungry” has been a part of his speech for many years. Stay Foolish. Jobs can relate his life’s experiences, including those of love and death. He is able and able express his emotions and thoughts logically, emphatically, and in an honorable manner.

Steve Jobs was conceived in San Francisco on February 24, 2005. Jobs was taken in by his biological parents to be adopted by Paul Jobs. Clara Jobs later became a major influence on his interest and passion for electronics. Jobs was a student at Reed College, Oregon. He soon discovered the value of college. It was not only because his parents were wasting their savings, but also because he did not see how college could help him to make decisions about his future. Jobs, a former high school friend and college dropout, met Steve Wozniak in 1976 to start the Apple Computer development in his family’s garage. With their entrepreneurial company, they were able knowingly to revolutionize electronics. They founded the company and made multiple computers. Each computer brought in $666.66 profit. The company made $774,000 annually. Three years later, they released the second computer, which saw a 700% increase in sales, resulting in an annual total of 139,000,000. Apple had many model launches, but sales were not sufficient to beat other companies. John Sculley was appointed as a marketing expert and believed Jobs was hurting Apple. Jobs left Apple in 1985. Jobs had no trouble starting a new route. He quickly founded NeXT Inc. that focused on hardware and software products. Pixar was the company that created Toy Story, the world’s first computer animated feature film. Apple purchased NeXT Inc. in December 1996. Jobs was soon back at work as an interim CEO for 1997 through 2004. Jobs and Apple worked together to rebuild the company and create new products. Jobs married Laurene and they had three children in 1991: Erin, Eve, and Reed. 2005 was a landmark year for Steve Job. Apples’ productivity suite iWork and the new Mac mini were the first things Jobs did in 2005. Jobs revealed that Apple would be switching to Intel processors for future macs, and did so on June 6, 2005. Steve Jobs was diagnosed with a pancreas tumor and underwent successful surgery to remove it. However, the effects of the cancer returned later and were fatal. Jobs quit Apple in January 2011 and handed over all responsibility to Tim Cook, his executive. Jobs, who had been fighting pancreatic carcinoma for a while, died at home in Palo Alto in October 2011. The story is built upon his personal experiences. The entire speech is hard proof of Jobs’ life. Steve Jobs was able to go to college early in his career. However, he felt that it was not worth the effort and he dropped out six months later. Jobs considered college an invaluable experience, but Jobs stated that Reed College provided “perhaps the most excellent calligraphy instruction in America” and that this class was interesting to him. Jobs used his college calligraphy skills for the creation of the Apple Computer in late 1970’s. “All of this was without any possibility of having any practical use in my life.” However, 10 years later, as we were developing the first Macintosh computers, all of it came back to us.

Jobs speaks out about his pancreatic cancer at the end of his speech. Jobs was diagnosed as having pancreatic cancer by doctors in 2003. “The doctors told I… that I should live for 3 to 6 months.” Jobs’ hopes of surviving were crushed by the doctors. Jobs had to have a biopsy to determine if he actually had a rare cancer that could be treated surgically. Steve Jobs frequently refers to the authority or credibility of the information he mentions in his commencement address. This is to prove that the speech is credible. Jobs is an entrepreneur who is well-respected, respected and highly successful. It is easy to believe that Jobs’ speech was credible due to his success. He is an entrepreneur as well as an American business magnate.

During his speech Jobs talks to the audience about Pixar’s success. He states that Pixar was the creator of Toy Story (the first animated feature film made by computer), and is now considered the best animation studio in all of North America. Jobs’ statement shows that Pixar has a reputation for being reputable, successful and well-known. This is a great example of ethos, as Jobs uses Pixar’s success in becoming an animation studio of excellence to prove that it can be trusted.

Steve Jobs’ Commencement Address addresses the number and value of Apple’s employees. These large numbers can often be used to show that a company’s credibility and trustworthiness is evident.

Steve Jobs’ speech relies heavily on emotion to communicate his message to the audience. Three stories are what he tells during his speech.

The second story tells about his experience at Apple. He states in these lines, “Your work will take up a lot of your time and you can only be truly fulfilled if you do great work.” He says that the only way to do great job is to love what it is. He uses himself to illustrate this concept. He says that he found his love for work after he was fired by Apple. He says that his love of his work is what keeps his life going, and this is what he’s trying to communicate in these sentences. They find work they love and can conquer all the challenges life throws at them.

One example is when he told the story about his last battle with cancer. In this speech he said that this was the moment he learned a valuable lesson. His intention was to make students fear that time will run out. To make them feel happy, he used a scare tactic.


  • owengriffiths

    Owen Griffiths is 35 years old and a blogger and teacher. He has written about education for over 10 years and has a passion for helping others learn.