Analysis Into Southwest Airlines Achievements
Southwest Airlines has been a successful airline company since 1971 (Wharton 2008). Southwest Airlines has been profitable since 1973, despite the slow economy and rising fuel prices. Southwest has grown from humble beginnings to include 34,000 employees who fly to more than 600 different cities each week (CBS News 2007, 2007).
Southwest vs. Competitors. Southwest believes that the key to their...