Table of Contents
The 8 Ps?s of Marketing
Spanish breakfast culture and snacks are closely linked to certain brands, which have been in existence since the first advertising campaigns with consumers. Brands like Cola Cao and Maria Fontaneda are examples of these brands. Oreo made its debut in the Spanish marketplace in 1995. The company has since enjoyed success with a well-planned marketing campaign, which continues to evolve.
Market EnvironmentOreo’s competitors include desserts, cereals, and breadsticks. The sweet cookies that have the greatest impact in Spain are the prince cookies.
The marketing campaigns target children as the primary audience. From a young age, the company wants to capture their attention and create memories of its brand. The target audience is typically middle- and upper-class. Oreo has tried to reach out to the growing adult market with its cookie. Oreo Fines are a healthier snack, with less calories and a thinner texture than the traditional Oreos.
Nabisco relies on its suppliers to increase sales. In Spain, Carrefour is one of the most famous suppliers.
White marks, such as Neo by Sondey or Zaps by Hacendado are substitutes for oreo. The substitutes of oreo are white marks like Neo from Sondey, Zaps from Hacendado or Black and Roll from Carrefour.
There are no new cookie companies in Spain. Established markets are constantly trying to innovate in order to attract new customers and retain the loyal ones.
Economic Forces. In Spain, mothers and dads are often both working, leaving families with little time for preparing breakfast, snacks and lunch. Oreo’s low price, and the ease of transporting it, makes Oreo a perfect substitute for the sandwich children enjoy and that doesn’t require much prep time.
Advertising is geared towards a younger audience. One of her best-known Instagram campaigns featured an oreo containing a color of the homosexual pride flag. Madrid was the point of meeting.
Cultural Forces. In Spain the importance of health is higher than in many other countries. For this reason, a typical box in Spain contains 4 or 6 individual cookies. They are used as a comfort food, for example, at lunch time, and to ensure the quality.
STDP ProcessOreos sell 20 billion units globally, and Spain is the seventh-largest consumer of this cookie. They have three different clientele: young people (aged 18-24), adults (aged 24-39), and children (6-18). It is usually the upper and middle class who can afford to eat certain luxuries. Usually, it is a product of semi-urban or urban areas.
Children and adolescents are its primary market segment. Advertising campaigns are targeted at this group of people who share similar behavior. Advertising that targets families usually has a strong family message. In the secondary segment, there are people who can influence primary customers such as family or parents. The secondary segment is still a minor market when compared with the primary segment.
Oreo uses emotion to connect with consumers, both children and parents. Be associated with playfulness, since it is the only cookie on the Spanish Market that allows for food experimentation and fun.
It is easy to tell the difference between Oreo and other brands, as it is a cookie that you can interact with. Principe o’ ChipsAhoy. Oreo’s slogan and marketing campaigns make it clear that the cookies are not complicated, but can be enjoyed in many different ways.
Its main product is two cookies with vanilla cream. It’s usually eaten with milk. Packaging comes in various formats and colors, but most commonly a box with small bags. The slogan ‘Open, Suck and Wet’ is very popular with all age groups as it allows you to experiment with the product. More than 20 Oreos products or varieties are available in Spain. Working with brands like Royal or Milka.
The price of a family format of 440g is usually variable and varies from one supplier to another. However, on average it costs 3 euros. In all shops, the format 154g is priced at 1 euro. The price is usually affected by the prices of its two main competitors ChipsAhoy & Prince.
Oreo’s parent company is Nabisco. It has factories in many countries. The factories in Europe that supply Oreo are located both in Spain as well as Ukraine. Transport costs are reduced. The company is recognized for its supply of products in supermarkets ranging from the most expensive, El Corte Ingles, to the least expensive, Mercadona.
Television is the most effective way to promote products because it produces original ads that are attractive to consumers. Oreo, which is at the forefront of innovation in this industry, has a Twitter account and Instagram as well as a youtube channel that are constantly in contact with its users. Interaction is mainly aimed at solving consumer problems or doubts.
Oreos are produced in Spain and Ukraine. The cookies sold in Spain are locally produced. The cookies are then delivered to supermarkets by trucks.
Oreos is available in supermarkets. The Oreos can be found in the sweets or cookies section so the customer can easily find them. The supermarket will decide the decoration unless it is part of a space marketing campaign that includes a gift or presentation card.
Cookies must not only be labelled with all ingredients, but also have a specific quality and production standard that meets the European Union standards. The consumer must be informed of any side effects.
Oreo’s appeal is universal, appealing to children as well as adults. Its Values? Refers to family values, which are universal. Oreos were a staple in the lives of parents and children alike. China is by far the largest consumer in China. Oreo continues to be the world’s most popular cookie thanks to its ability to adapt to different cultures and tastes. He is successful because of his constant innovation on social networks, and the reformulation of recipes in markets like Japan and China. Oreo succeeds by acting locally and thinking globally.