Coca-Cola began its history in 1886. Dr. John S. Pemberton of Atlanta was curious and created a unique tasting soft beverage that could be sold in soda fountains. He made a flavored syrup and then took it to his dispensary. People who had tried it said that it was excellent. Frank M. Robinson is Dr. Pemberton’s partner.
CocaCola’s initial portions were only 5 cents a glass. In Atlanta, the average daily sales were just nine servings of CocaCola during its first year. CocaCola drink consumption is now estimated to be 1.9 billion per day worldwide. Two years before his death, in 1888, Dr. Pemberton had sold shares of his company to many people. Most of the interest was sold by Asa G. candler, an Atlanta-based businessman. CocaCola distribution expanded beyond Atlanta under Mr. Candler. Joseph Biedenharn in Mississippi installed bottling machinery in 1894 to meet the growing demand. Five years later, large scale bottling was possible thanks to three businessmen from Chattanooga in Tennessee. Asa Candler provided bottling rights for only $1 to the entrepreneurs. John Lupton was the first to establish the CocaCola worldwide bottling process.
Early bottlers faced many challenges, including duplicates by other companies and a lack in consistency among the 1,000 bottling facilities. The bottlers were unanimous in agreeing that a distinctive beverage needed a standard and unique container. In 1916, they approved the unique-shaped bottle. The CocaCola unique CocaCola bottles were so unique that they could be identified in the darkness. They also distinguished themselves from other brands. In 1977, the CocaCola contoured bottle was registered as a trademark. The CocaCola container has been a encouragement for artists throughout the world over the years.
CocaCola coupons were used to promote the drink and became its first marketing tool. Couponing was a novel approach that was used in 1887. Newspaper advertising followed and advertising items bearing the CocaCola script were distributed to dispensaries.
Experts have known for a long time that happiness and well-being are closely linked. CocaCola is proud of its role in happy events all over the globe. Atlanta’s CocaCola Theater is where you can see the magic in every Coca-Cola bottle. Coca-Cola has been a great success story by only selling one product. The venture tried to break the mold in the 1980s, but it failed. According to Atlanta-based experts, the fear of failure has repressed the enterprise’s willingness to try new things. Experts refer to the “New Coke Syndrome” often.
