New Coke: A Classic Brand Failure
Coca-Cola might be the first brand that comes to mind. Coca-Cola is the most well-known brand in the world, selling nearly one billion drinks every day. In 1985, the Coca-Cola Company made a decision to discontinue its most popular drink in favor of a new formula that it would call New Coke. For this decision to be made, we must understand the current state of the soft drink industry. I would...